Photography Bruce Warren

Gaming Technology Guru to Address International Design Summit EA Tiburon Leader Addresses Changing Trends   by Julie R. Booth

Sarasota, Fla. – (Oct. 20, 2008) – Phillip Holt, GM of EA Tiburon in Orlando, was announced today as the closing keynote speaker of Ringling College of Art and Design’s Sarasota International Design Summit, Oct. 27-29. Holt will speak at lunch on Wednesday, October 29 and will provide a broad overview of the changing face of the games industry and how the biggest developer in the U.S. adapts to changing trends in its core business.
“EA looks at every nature of online communication and where people are spending their time,” Holt said. “Increasingly, social networks like Facebook are becoming important for EA to understand to deal with gamers and leverage the information. It’s a huge industry with more than $10 billion in annual revenue in North America and $30 billion in annual revenue globally.”

EA Tiburon is the second largest studio among Electronic Arts’ World Wide Studio facilities. For over a decade EA Tiburon has served as the primary developer of Madden NFL, one of the highest-revenue franchises in gaming history. In addition to Madden, it essentially serves as the guardian of all EA football franchises, as well of other sports series such as Tiger Woods PGA Tour and NASCAR.

“Madden is a game experience that’s true to football and authentic to everything that Madden stands for, but it’s open to a casual or a passive fan of football. They want to buy it because of what we deliver,” Holt said. Prior to his position at EA Tiburon, Holt was vice president of product development at THQ. Holt was in charge of that publisher’s growing lineup of studio operations.

The third annual summit, Design + Technology: Visual. Social. Mobile provides an opportunity to meet and mingle with the top designers, technology professionals and thought leaders in visual communications, social media and mobile media today.

Organizations will learn:
How to develop successful social media strategies

-How to design content and experiences that engage audiences on the web and mobile devices
-How to use visual communications and animation to improve connections with your customers, facilitate innovation, and accelerate change in your organization

-How workplaces, transportation, other environments are being transformed to meet the needs of always-on, hyper-connected people

-What strategies, performance metrics, and ROI criteria you can use to get the most out of social and mobile media campaigns

-How designers, technologists, and content developers are collaborating on the future of web and mobile device experiences.

Confirmed speakers and topics include:
Timo Arnall, Designer, elasticspace: Visualization, Simulation, and Evidence: The Designer’s Role in Shaping the Way We’ll Experience Tomorrow’s “Everyday” Technology
Chris Bernard, User Experience Evangelist, Microsoft; Dave Meeker, User Experience Strategy Lead, Roundarch; and Ryan Stewart, Rich Internet Application Evangelist, Adobe: Where the Web is Going, and Why You Should Come Along for the Ride
Walter Bender, Founder, SugarLabs: Designing the Kid-Friendly Operating System
Duane Bray, Senior Software Experience Designer, IDEO: Content on the Go: The Role of the Mobile Phone in Media and Entertainment
Bruce Damer, CEO, The Digital Space Corporation: Virtual Worlds – The New Design Medium for the 21st Century Goes Mobile
David Gray, Chairman and Founder, Xplane: Browsing the Future: What’s Next for the Book
Josh Hallett, New Media Strategist, Voce Communications: Does Design Matter?
Steve Hamm, Senior Writer, BusinessWeek: The Race for Perfect
Jody Haneke, President, Haneke Design: Designing Campaigns for Mobile Devices
Matt Jones, Co-Founder and Lead Designer, Dopplr: Fragments that Flow – Designing a Social Tool that Plugs into People’s Lives
Brandon Oldenburg, Vice President – Creative, ReelFX: Story Bones, a.k.a. The Skele Tale System: Having Trouble Fleshing Out Your Story?

Ed Schipul, CEO and Founder, Schipul: Design Patterns of Social Media Through the Power of Story: The Hero’s Journey Will be Twittered
Charles Warren, Senior User Experience Designer, Google: Inside Google’s Innovation Process

The Summit is an annual event produced by the Ringling College of Art and Design and sponsored by Target Corporation. For more information or to register visit http://www.sarasotadesignsummit.com.

About Ringling College of Art and Design

Ringling College of Art and Design is a private, not-for-profit fully accredited college offering Bachelor of Fine Arts degree (BFA) in 13 disciplines including Advertising Design, Broadcast Design/Motion Graphics, Computer Animation, Digital Film, Game Art & Design, Fine Arts, Graphic & Interactive Communication, Illustration, Interior Design, Painting, Photography & Digital Imaging, Printmaking, and Sculpture, and a Bachelor of Arts in the Business of Art & Design,. In 2006, BusinessWeek named the College one of the top 60 Design Schools in the world. The College’s Computer Animation program is currently ranked #1 in North America by the UK’s acclaimed 3D World magazine. Visit http://www.ringling.edu.

About Target

Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Since 1946, the corporation has invested five percent of its income in the communities it serves.

Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Target partners with nonprofit organizations, guests and team members to help meet community needs.

Contact:
Media Contact:
Julie R. Booth
727-525-7294
julie@common-language.com
www.common-language.com

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